La créatrice – L.A. JAZZ

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Collections made in our workshops in Paris

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BEHIND LA JAZZ.

This is Juliette Legay Arnoux. Funny and determined young designer, hidden behind her frank smile, her blonde  hair and her lively gaze. 26 years old, born in Marseille, Parisian at heart from an early age. A duality between the urban aspect of a capital like Paris and the solar relaxation of the south of France which gives LA JAZZ the different shades of style in the seasons. Summer with a mineral and poetic predominance, winter with the desire for something wilder, more raw.

Passionate about the world of luxury, Juliette started her studies in a business school and specialized in luxury marketing. The young Parisian multiplies experiences within major luxury houses like Louboutin, Chaumet or Givenchy.

Create, draw, invent, reinvent. At the age of 15, Juliette already imagines jewelry and makes sketches of it, then come the clothes that she regrets not finding in stores... From this desire and this appetite for art and fashion in general are born in Juliette the first entrepreneurial desires. “Even as a child, I wanted to be my boss and work in fashion. Creativity drives me. I love art and the freedom that comes with it. Creativity allows you to express yourself and to arouse emotions for yourself and for others, regardless of the field in which you exercise it.

First to flourish as an artist but also to offer women another way of dressing, Juliette then decided to embark on the great LA JAZZ adventure. A decision that became clearer after a year spent in London where she discovered a hyper-stimulating energy and a business mentality at the antipodes of France. “There all projects seem possible, even the wildest, in any case you have to try them. Unlike France, where even if entrepreneurship is developing impressively, the risk and insecurity of setting up your own project is generally the first comment you will hear. In London, we're just going to tell you: Do it. »

“Even as a child, I wanted to be my boss and work in fashion. Creativity drives me. I love art and the freedom that comes with it. Creativity allows you to express yourself and to arouse emotions for yourself and for others, regardless of the field in which you exercise it.

– Juliette Legay Arnoux

“In London all projects seem possible, even the craziest ones, in any case you have to try them. Unlike France, where even if entrepreneurship is developing impressively, the risk and insecurity of setting up your own project is generally the first comment you will hear. There, we're just going to tell you: Do it. »

– Juliette Legay Arnoux

“I wanted my brand to be French, it was something very important to me, essential. I work a lot in silent reflection, I let an idea mature in me, the time necessary to believe in it enough and then one day I start. Some call me compulsive, but they don't know that this project has been in my head for months or even years already”.

– Juliette Legay Arnoux
The story

 

France, 2021. After Covid and the brutal return to France, Juliette began to devote herself seriously to the creation of LA JAZZ when she realized that her London momentum should not suffer from the gloom in Paris and that on the contrary, it is time to create a new consumption in fashion. Above all, sustainable.

Boosted  by all the positive and galvanizing energy absorbed on British soil, the young designer then embarked on the crazy LA JAZZ adventure. Faithful to her original idea, Juliette launched her very first collection in March 2023.

The spring of all challenges.

A brand monogram that echoes the designer's initials.
Why THE JAZZ?

Because L from Legay + A from Arnoux + JAZZ (also with the J from Juliette, as long as you can).

First, there is passion. She who dwells, who illuminates. The one who even saves sometimes. And from this passion can be born beautiful stories. Stories of life, creation, love. Because what is beautiful is to manage to live in a universe that does us good but it is also to succeed in bringing something new to it. It's innovating, creating, making this passion even more exciting and expanding the world around it a little by bringing what we have, what we are. JAZZ that's it. It is the passion for fashion that gave the passion for well-made fashion.

LEARN MORE

LA JAZZ is a project carefully considered for several years by its creator. To find out more about the designer, our commitments and the history of the brand, do not hesitate to read our pages.